Wednesday, March 18, 2020

Secret Heart essays

Secret Heart essays The book Secret Heart takes place in Helmouth, in present day. The author of this book David Almond grew up in a large family in northeastern England and says The place and the people have given me many of my stories. He started his career as a writer after he graduated from college. This book is one of the few that he has written. For example his first novel was Skellig, his second was Kits Wilderness, and his third was Heaven Eyes. David Almond loves to write, he says Writing can be difficult, but sometimes it really does feel like kind of magic. I think that stories are living things among the most important things in the world. David Almond is an amazing writer, but in Secret Heart he made it too boring. I almost fell asleep several times while reading this book. For example on one whole page they do nothing but jump over an elastic band, while Corinna was jumping with the children she says jump children jump (194). Another thing that he did is in some parts he needed to add just a little more detail. For example when Stanny yelled at the snake it slithered away, he should have thrown something at it all he did was yell. In the book it says It turned its bloodied head and eyes and stared at them for a second, then darted off (24). Another thing is that the whole book is about three days. When you read it, it seems a lot longer than three days. However there were a few parts in this book that I felt were particularly good. For example when Joff and Stanny killed the panther, and Joe and Corinna find it. The book says There was no head of course (156). Another thing is That Joe has dreams and he cant tell if they are real or not, his mother had said you and your dreams (19). This book was a good book it was entertaining for the most part. It had some faults, but I really liked it. If anyone is thinking about reading it I highly recommend it be...

Sunday, March 1, 2020

Plan an Entire Year of Content with this Retail Marketing Events Calendar Template

Plan an Entire Year of Content with this Retail Marketing Events Calendar Template You’re probably thinking that it’s a little too soon to be planning next year’s retail marketing calendar. But why put off until tomorrow what you can do today? In fact, there are a lot of benefits to planning your retail and e-commerce marketing campaigns  early. A few include: You’ll start filling your sales funnel  early, which means people will be closer to making a purchase decision by the time peak buying periods roll around. Working far in advance means you’ll have more time to build up plenty of marketing runway. You can be more creative, since you’ll have plenty of time to do it right. There will be fewer last-minute fire-drills, making your work life more manageable. While I’m not expecting you to have all of your retail marketing activities for next year planned, this template and infographic should help you build up at least a quarter or more of marketing campaigns. If you’re not ready to start planning yet – no problem. It’ll be here waiting for you when you’re ready to get started. There’s even a printable retail marketing infographic and calendar template to help you when it’s time to get planning. Retail Marketing Calendar Templates Before getting into the nuts and bolts of planning your retail marketing calendar, you’ll want to download these templates. You’ll find:   A Marketing Campaign Planning Template  to organize your entire retail marketing campaign. A Retail Marketing Calendar with all the upcoming holidays to plan your campaigns around. A Printable Retail Marketing Infographic  to keep up with all the key marketing dates. What is a Retail Marketing Calendar? Let’s start by discussing a little about what a retail calendar actually is. A retail marketing and events calendar is usually a spreadsheet that gives the marketing team a single source of truth for all the upcoming marketing activities. It’s the birds-eye view of the marketing strategy, new merchandise launches upcoming events and promotional schedules. A robust calendar should outline deadlines, tasks, and all required actions that must take place for content to publish on time. It's the document that makes sure your marketing activities go from imagination to reality. Companies who sell a product via a brick-and-mortar, e-commerce store, or pop-up shop can all benefit from a retail marketing calendar. Planning Your Retail Marketing Events and Campaigns When sitting down to start strategizing about your upcoming retail and sales campaigns, there are a few things you can do to make sure your initiatives are successful. Some marketers feel that these steps are a waste of time and take away effort that could be used to produce customer-facing content. However, marketers are 356% more likely to report success  when they engage in a few planning activities before launching a campaign. Here are a few areas to focus on: Recommended Reading: The Marketing Management + Strategy Statistics You Need to Know in 2019 Goal and Objective Setting The main goal of retail marketing is to bring visitors to the store†¦ be it a digital or physical location. Then, we need to convert these visitors into paying customers. Rarely does a visitor complete  a purchase their first time in the store. The buying cycle typically involves numerous interactions prior to making a sale. The individual will visit the store, see an ad or social media post, follow the company, sign up for its mailing list, visit the store again, put something in the shopping cart, abandon the shopping cart, click an ad, go cold for a few weeks, open a discount email, visit the store again, and finally complete their purchase. It’s a convoluted process†¦ and it can take weeks or even months. Defining goals and objectives can help you make sense of the often complicated marketing funnel. Let’s go through how to set goals that actually contribute to the bottom line. â€Å"Get more visitors.† This is not a very well-thought-out business goal. Why? Because it doesn’t specify much more than an outcome. Your marketing goals need to provide clear guideposts for what success looks like. In other words. Your goals need to be S.M.A.R.T. Here’s what your goal should look like instead: ‘We need 20,000 website visitors and 5% converted into leads, within the next 12-months in order to achieve our revenue goal of $1.2 million.† Recommended Reading: How To Set Social Media Goals To Crush Your Business Objectives Find Your Retail Marketing Goal With This Step-by-Step Process Start by figuring out how much revenue you need to generate and how much you want to grow. Step 1: Figure out how much revenue you need to generate and how much you want to grow. Your company sold $1 million worth of merchandise last year. You want to grow by 20% in the coming year. That means you need to sell $1.2 million next year. Here’s the equation: Total Sales Previous Year x Percentage Growth = Revenue Increase $1 million x .20 = $200,000 $1 million + $200,000 = $1.2 million Step 2: Calculate the average price of your sales. So, you sold $1 million dollars in merchandise last year and you had about 20,000 total customers. That means the average person spent $50 in your store. Total Sales Previous Year / Total Number of Customers = Average Price of Each Sale $1 million / 20,000 = $50 Step 3: Figure out how many customers you need to reach your revenue goal. Assuming the average sale of $50 remains constant... You’ll need about 24,000 customers next year. OR 4,000 more than you had last year. Total Revenue Next Year / Average Sale Price = Total Customers Needed Next Year $1.2 million / $50 = 24,000 Step 4: Calculate your visitor conversion rate. Not everyone who visits your store will make a purchase or become a customer. You need to figure out your conversion percentage to make an accurate approximation for how many total visitors you’ll need to bring in to meet your revenue goal. Taking the numbers from above, your store had 1 million total visitors last year and 20,000 of them turned into paying customers. In that case, you converted 2% of visitors into paying customers. Total Customers / Total Visitors * 100 = Conversion Rate 20,000 / 1,000,000 * 100 = 2% Step 5: Calculate the total number of visitors you need to reach your growth goal. The final step is to figure out how many visitors you need to bring in as a marketer to reach the revenue goal of $1.2 million dollars in sales. Assuming you continue to convert 2% of visitors Total Customer Needed / Conversion Rate   = Total Visitors Needed 24,000 / .02 = 1.2 Million Visitors That’s your north star as a marketer. Everything you do should be focused on driving 1.2 million people to visit your store. Brainstorm Ideas to Reach your Visitor Goals 1.2 million visitors (or whatever visitor number you calculated using the formula above) aren’t going to just magically appear. You’ve got to do some great marketing to bring them to your store. To start your brainstorming session, use this simple three-step process. Step 1: Get your marketing team together in a room. Have everyone spend ten minutes writing down as many ideas as they can. Don’t worry about the quality of those ideas yet - you will vet the ideas in step 3. Step 2: Spend ten minutes reading each idea out loud. Have each team member score every idea on a three-point scale. Threes are home runs, twos are possibilities, and ones you can skip altogether. Step 3: Spend ten more minutes reviewing each idea that everyone agrees is a three. These are your best ideas and the ones you should go with. By following this process, you can wrap up your campaign brainstorming in half-hour to an hour (depending on how much time you spend discussing ideas at the end). Map All Your Best Projects on a Retail Marketing Calendar After you’ve figured out all your best marketing ideas, it’s time to get planning. The template provided in the download above provides a basic foundation to get started. Simple populate the excel spreadsheet with all your ideas, when you’re going to launch them and who will be involved. Remember each individual project should have a goal to drive a certain number of visitors. Here’s how to use it: I’ve created a fictional company that sells basic kids clothing and accessories. This activity plan gives a high level for each campaign that is coming down the pipeline. In the next tab on the spreadsheet, you’ll find an area for the granular campaign details. Begin filling out details for each project under the campaign. I started by creating a fictional influencer outreach campaign where 4 influencers will create sponsored content on their Instagram feeds. Provide a short description of the project, the budget, the goal, and due dates for each task needed. Next, you can fill in the due dates on the calendar template provided. This provides further clarification of due dates for each task If you’re kinda sick of managing a bunch of different spreadsheets†¦ And you’re never really sure if people are on top of their tasks†¦ Try planning your retail marketing activities in instead. Rather than having to constantly update a spreadsheet, gives you a single version of truth so everyone can finally get on the same page. Start by creating a marketing campaign by choosing the first option called â€Å"marketing campaign†. Once you’ve done this, you’ll see the campaign populate on your calendar. Next, add each individual project that will make up the campaign. I’ll start with the influencer campaign similar to the one in the spreadsheet template. Next, give your campaign a title and due date. Now, instead of creating static due dates in a spreadsheet, assign and delegate tasks in so everyone knows what their contributions are and when to do them. After you’ve assigned the tasks, each individual will see them pop-up on their daily to-do lists. Once you’ve added all the projects, everyone on your team will be able to see how all the pieces of your retail marketing campaign fit together. Here’s what a fully populated marketing campaign in looks like. You’ll see every project, due dates, tasks and project progress all in one place. Use ’s Hubspot Integration for The Ultimate Holiday Calendar A lot of retailers are leveraging the power of Hubspot. Which is great – lucky for you we integrate seamlessly with all things Hubspot. Here’s how it works: Connect your HubSpot account directly in to sync your email marketing, pages, and blog posts into one place. Once you’ve connected your Hubspot account, you can create Hubspot projects directly in . When adding a new project, you’ll see a couple of Hubspot options you can add to your calendar. Enter your title, add labels, owner, etc. Click the Create button when you are ready. Next, choose your URL, if you're managing multiple sites, then the Page template you're wanting to work with. Once finished, you will see the HubSpot Page editor added to your project. You can change the Post Title, Author, and Scheduled Time in . To edit further, click Edit in HubSpot. Key Dates in Retail Marketing Retail marketing ebbs and flows with seasonal changes, holidays, events and special occasions. Knowing key dates allows you to plan in advance and prepare to increase sales with strategically timed marketing campaigns. This printable infographic will help you identify key marketing opportunities for better social media content, email promotions and more. I’ve also provided a few examples under each to show how you can launch similar occasion-based marketing campaigns around holidays and key dates.

Friday, February 14, 2020

Public History Project Essay Example | Topics and Well Written Essays - 750 words

Public History Project - Essay Example The paper will explore various aspects of this museum and its significance in providing to us the historical context of American Civil War in relation to abolition of slavery in America.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Freedom House Museum is situated in the state of Alexandria in United States. It is based on the building that was originally possessed by a trading firm that used to deal in slaves. It was back in 1800’s when this company came into being to fulfill the requirements of people who wanted to own slaves for money. The slaves were basically Blacks who were deprived of any right to claim their freedom and were thus treated as slaves by birth. It was the result of the lack of realization of basic human rights in that era. The slavery had been started from 1706 with the advent of trade with Africans. The Africans were forced to the other areas where people purchased them on account of money. However, the advent of domestic slavery took place in 1860’s where natives Amer icans were being held captives. Not only adult men and women were enslaved but children were also being kept as slaves.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The historians have narrated various incidents, which shed light on the type of treatment slaves had to go through. The people visiting Freedom House Museum can witness the artifacts providing an overview of the life of slaves before the start of Civil War in America. The people bought as slaves were treated worse than animals and were whipped often. There was no difference being considered among the enslavement of an adult and a child. In a book, ‘Slavery and the Making of America’, the author throws light on the pathetic life of slaves by narrating heartrending tales by slaves themselves. The book describes the torture the Black slaves had to undergo that was based on occasional beating, chaining down with other severe punishments that were being imposed on a minor mistake committed by the slave. The slaves were forced to do a ny kind of work their master assigned them and were not appreciated for their work. Instead, it was considered their duty to please their master without questioning anyone about their slavery.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The slaves were used for various purposes among which using them as laborers to work in fields or other jobs was a common practice by Americans. They were also made to construct buildings that were basically the earliest ones to be constructed. Moreover, there was a high demand of slaves for working in cotton fields which was met by the slave trading firms that provided domestic slaves on payment of money. Nearly 1000 slaves were being sold by a trading firm by Franklin and Armfield in a year. In the museum, there are numerous artifacts with pictures of the owners of slave trading firm. There are heavy iron shackles as well that were used to chain down the slaves. The area brings to one’s mind the sad aspects of history where the value of a human being was lesser than an animal.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  While going through the Freedom House Museum, one gets an insight into the history of US Civil War as well which was caused to end slavery from America. Abraham Lincoln once the president of America is credited with the abolition of slavery who initiated a campaign to end the enslavement of Blacks. A civil war came into place from 1861 to 1865 that resulted in the deaths of thousands of militants and innocent civilians. The Northern America succeeded in civil war that was

Saturday, February 1, 2020

Summary paper on The Article Power and The Tiny Acts of Rebellion By Essay

Summary paper on The Article Power and The Tiny Acts of Rebellion By Chris Hedges found on truthdig.com - Essay Example Accordingly, the electoral process has been hijacked by corporations; the judiciary has become corrupted, the press reckless, the universities hopeless, labor unions marginal and ineffectual forces, economy tainted by swindlers and speculators. Worst of all, the general public is captivated by electronic hallucinations and it remains passive and supine to the miserable quandary of the democracy. Thus, Chris Hedges establishes that the power structure within the democratic process in the nation is left with no tools to fight against the unrestricted corporate plunder. (Hedges, 1) In a reflective reading of the article â€Å"Power and the Tiny Acts of Rebellion† by Chris Hedges, it becomes lucid that the author deals with one of the most pertinent issues in the socio-economic and political spheres of the nation, i.e. the overruling role of the unobstructed corporate power over the power structure within the democracy.

Friday, January 24, 2020

Camera Cell Phone Technology Save Lives :: Exploratory Essays Research Papers

Camera Cell Phones Save Lives My first year of college was approaching rapidly, and I was still trying to get my supplies gathered together. Most of my items I had already stockpiled, such as bedding, a computer and a fridge. One item missing on my list was a cell phone. My parents had insisted that I purchased one when I got my driver's license, but I never seemed to find the time to get one. Being a teenage girl in this day of age, my parents thought I should always have a way to get help in emergency situations. I did not disagree with them or the majority of parents who had the same idea, but I had my own opinions about owning a cell phone. I was never the type of person to be responsible for my belongings, but I figured that since I was heading to college, a cell phone would be a good start towards my path to becoming a responsible adult. Owning a cell phone would force me to pay my own phone bill, which I dreaded, and keep track of my call minutes and phone. I figured it could not be too hard due to the fact that all my friends purchased their cell phones when they entered freshmen year of high school. I never imagined buying a cell phone would be such a hard task. When I entered the brightly colored PHONZ PLUS store, my eyes filled with the sight of an enormous variety of cell phones. I wanted to walk out of the store right then, but the stern look on my mother's face directed me toward the sales representatives. After going through all the cell phones and the call plans, I finally decided on the verizon camera phone. At first, I was a little unsure about buying such a high-tech phone, but it ended up being the cheapest option with the most benefits. I could take pictures, send pictures via email, have access to the internet, text message, and speed dial. This particular phone was recommended for a kid of my age because there was a special button that could automatically connect me to the police in case of an emergency. Whether it be text messaging, sending a picture, or calling the police; they were always at reach at the touch of a button. This made my mom be hooked right away. I was amazed that a two-inch by two-inch phone could complete so many tasks.

Thursday, January 16, 2020

Four Teaching Strategies That Increase Curiosity in Math Essay

There are many strategies and techniques that could be used in the classroom to encourage curiosity in math, but the four I chose to discuss I thought would be the most beneficial. This is due to the way they support auditory, visual, and kinesthetic styles of learning. The four strategies teachers could use to encourage curiosity towards mathematics in a classroom include co-operative learning, guided or discovery learning, simulate real life experiences, and active student learning. These four learning strategies range from group learning to the use of manipulatives to real life experiences and group discussions where students can share their ideas and thinking processes. Therefore, students would be able to learn in a variety of formats like listening, seeing, taking notes, and by using their hands. The first teaching strategy mentioned is co-operative learning strategy. In which, students can use think-pair-share, peer-tutoring, or group assignments to work together to learn how to solve mathematical equations. The purpose of co-operative learning is that students can benefit from teaching each other, sharing ideas, and clarifying their own thinking processes while working together in groups of two or more. For instance, teachers can create worksheets or quizzes that are a bit more challenging than the student’s homework so the students will need to work as a group to solve all the problems. And, if they all get the same grade than they will be more to likely communicate together, share their work, and ideas with each other to attain the best grade possible. Additionally, since group assignments or activities are based on the need for students to compare their work and answers with one another, discuss the ways in which they solved an equation, and justify why their answer is right will help reinforce what they previously learned, thereby encouraging students to participate more in group activities and more inclined to enjoying math. The second teaching strategy involves creating or simulating real life experiences that will help teach a variety of math skills. The purpose of creating real life experiences is to make math more relatable to students. It will also demonstrate how math is used in the community and in their lives on a daily basis. This will create more interest in math, since students will have a tangible sense of why math is needed. A good example of this strategy includes role-playing or dramatic play. The goal is to create real life experiences in which students will need to use their math skills to solve every day problems. For instance, making play currency and having the students go to the market to buy produce is one experience that is a necessity in life. The teacher can have the students make a list, create a budget and have the students buy what they need within their budget. Then, they can pay a cashier and the cashier will then need to give back change. Given the age of the students, the teacher may not have a dramatic center, but can then have students work in pairs at their desks. For example, each student creates their shopping list and budget; buy their produce on paper, then take turns paying each other with different amounts of currency which the cashier will then need to give them change. The benefit about role playing is it can be all imaginary or done in the class with few a materials, means that with some creativity the teacher can recreate any type of real life experience the students may encounter. Some examples include buying a house, paying utilities, buying a car, going to the movies and paying for the tickets and snacks. The third teaching strategy to create curiosity and understanding toward mathematics in the classroom is to include guided discovery learning or hands on learning. Both types of strategies allows the students to use their hands in different ways, but one uses more guidance from the teacher while the other allows the students to discover the learning on their own. The purpose for both is that it allows the students to use hands on materials to discover something on their own thereby taking an abstract concept and turning it into a concrete and tangible concept. Something the students can physically see, touch, and manipulate. For instance, if students are learning about geometry and the different geometric shapes then the teacher can have the students create an art scene using only the shapes they will be learning about in geometry. A good example would be to have the students create a farm scene, in which the shapes represent objects found within our environment, like a rectangle for a tree, a square for barn, a triangle for the roof. If the teacher has the students label all their shapes and number of sides then it reinforces their learning of shapes. Plus, it will help them understand that geometric shapes are everywhere and used in many different ways in life. Another way a teacher can incorporate hands on learning is to have the students bake cookies, or mix the dough and have the kitchen staff bake the cookies, if possible. Baking is an excellent way to reinforce the concept of fractions, doubling or halving a recipe, which also helps students understand how fractions can be added or subtracted. The fourth teaching strategy that can increase curiosity in math in the classroom is by creating a student centered learning environment. The purpose of a student centered learning environment is that it allows the students to participate in class discussions, where they listen and share their ideas or their thinking process when solving math equations. This also allows the students to reflect on their own thinking or math skills learned, as well as, help clarify any misunderstanding or misconceptions about math. For instance, after the introduction of a new skill in math, the teacher can have the students go up to the front of the class and work the problem on the board. This gives students an opportunity to show the class how they solved the problem and what they were thinking when they solved it. Plus, this creates an opening for the class to discuss what the student did that was right or wrong, and allows other students to ask questions. In addition, a student centered learning environment gives students the ability to participate in a safe and comfortable environment in which they can express their views, thoughts, ideas, and misconceptions about math thereby maybe encouraging a more positive outlook towards math. The benefit of using the four teaching methods above is that each method will help support visual, auditory, and kinesthetic styles of learning. Thereby, creating and providing a learning atmosphere that will support both multicultural students and students with exceptionalities. For instance, working in co-operative groups allows students to verbally share their ideas with each other and listen to each other, in addition to taking notes. Role playing also allows verbal interaction while using a tangible manipulative, like play currency. A hands-on learning project like baking cookies requires students to read the recipe, listen to their partners, and use their hands to measure out ingredients; whereas, an active learning environment students can have discussions how architectures use math to build skyscrapers, or NASA scientists use it to build space ships. All of which have the ability to support all three learning styles. This is why I feel that these teaching strategies not only create a curiosity in math but support the learning of multicultural students and students with exceptionalities.

Wednesday, January 8, 2020

The Mexican War Of Mexico - 1466 Words

The Mexican War Starting in 1845 and concluding in 1850 with the Treaty of Guadalupe Hidalgo was the era where the Mexican war occurred. This war had triggers with disagreements on the ideal of Manifest Destiny and major actions by President Polk that led the United States into attempting to annex Texas. Texas at that time was independent and was not part of Mexico nor America. Mexico wanted Texas to stay neutral that they threatened a war to the United States if they tried anything to attempt anything. Unfortunately, the United States did not really care by going forward with the annexation and land conquering, sparking a war with Mexico. So the Mexican war began and nothing was ever the same. The annexation of Texas was the biggest reason as to what started the tension and the foreseen war between Mexico and the United States. When Texas gained its independence from Mexico, the United States considered it as open land where as Mexico thought of it as its own. It started with President Ty ler, who did not want Britain to gain Texas, therefore proposed an annexation. Not only would the gain of Texas add more land to the United States, but the south wanted it as well because it would be considered as another slave state. Mexico threatened war if Texas was annexed but once part of it was they did nothing about it, leaving tension between the United States and Mexico. Everyone has the right to negotiate, but coming up with an agreement between Mexico and the UnitedShow MoreRelatedMexican Drug War : Mexico1306 Words   |  6 PagesMrs. Blomme Honors 1 28 September 2014 Mexico Drug War According to the FBI, there are more than seventy five open cases of Americans that are kidnapped in Mexico. That is just one of the effects caused by what is called The Mexico Drug War. People are oblivious to what the outcome of drugs, in general, can do. 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AroundRead MoreThe Mexican American War, Spanish Guerra De 1847770 Words   |  4 PagesThe Mexican-American War The Mexican War, Spanish Guerra de 1847, or Guerra do Estados Unidos a Mexico, are different names for the Mexican-American War. Many incidents happened even before the war officially began. Eisenhower simply and bluntly stated: â€Å"The fact is that Mexico stood in the way of the American dream of Manifest Destiny.† Manifest Destiny was just one of the causes that pushed us to war with Mexico. The first battle was at Palo Alto, a fort that was in the disputed zone. ThereRead MoreEssay about The Mexican War as an Exercise in American Imperialism1152 Words   |  5 PagesThe Mexican War as an Exercise in American Imperialism The US government believed firmly in the doctrine of Manifest destiny, the government argued that they had the right and duty to expand through North American because it was necessary and inevitable. 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